Our Vision
To be the leading resource centre for sustainable agricultural development.
About ZAS
Cultivating Zimbabwe's agriculture since 1895
For 131 years the Zimbabwe Agricultural Society has championed agriculture, innovation and community — connecting farmers, industry and the nation to build a prosperous future.
Established in 1895, the ZAS seeks to promote agriculture and its supporting activities, to facilitate agricultural development in Zimbabwe. With an estimated two million visits to its Business Hub annually, and vehicular traffic of at least 400 000 vehicles a year, the ZAS has an enviable national record among the agricultural and business communities and the public who have come to expect an improved and entertaining business Show each year. On average, over 200 000 people attend the rebranded Zimbabwe Agricultural Show, formerly the Harare Agricultural Show, annually.
Our Mission
To promote and build capacity in the farming community.
Our Purpose
To promote agriculture and its supporting activities, and facilitate agricultural development in Zimbabwe.
Our journey
A 131-Year Arc of Agricultural Excellence.
- 1
1895
Founded
Founded as the Rhodesian Agricultural Society - the start of a 131-year arc.
- 2
1921
First permanent Show
The first annual Show is held at the Harare Showgrounds.
- 3
1980
Post-independence renewal
Expanded focus to commercial and smallholder agriculture together under a national mandate.
- 4
1990s
Sector Survey launched
The Agricultural Sector Survey is initiated jointly with the Financial Gazette.
- 5
2015
Modernisation era
Dr Anxious Masuka takes over as CEO; conferences expand; Next Generation programme entrenched.
- 6
Today
Powering Growth
Annual show, year-round Business Hub, flagship conferences, member services and publications.
131
Years of heritage
200,000+
Show visitors annually
~2M
Business Hub visits
600+
Exhibitors
2,000+
Farmers supported
85,000 sqm
Business Hub area
Leadership
Stewarding ZAS through every season.
President
ZAS President
- MNMr N KudengaPresident
Deputy Presidents
Deputies
- MMMr M KachereDeputy President
- PMProfessor M MutemaDeputy President
Honorary Treasurer
Treasurer
- MNMr N MatimbaHonorary Treasurer
Council Members
Council
- MNMr N KudengaPresident
- MMMr M KachereDeputy President
- PMProfessor M MutemaDeputy President
- MNMr N MatimbaHonorary Treasurer
- MSMr S. BabbarCouncil Member
- MTMrs T. FlynnCouncil Member
- MIMs I. HayterExecutive Committee
- MLMrs L. KanoyangwaCouncil Member
- PLProf. L. ChagondaCouncil Member
- MCMr C. J. LookerExecutive Committee
- MDMr D. MadhigiCouncil Member
- MLMrs L. MalletCouncil Member
- MMMr M. MuziteCouncil Member
- MAMr A. NyakunuCouncil Member
- MDMrs D. RitsonExecutive Committee
- MIMrs I. TigereCouncil Member
- DWDr W. ZhakataCouncil Member
- MRMr R GununduChief Executive Officer
Executive Committee Members
Executive Committee
- MNMr N KudengaPresident
- MMMr M KachereDeputy President
- PMProfessor M MutemaDeputy President
- MNMr N MatimbaHonorary Treasurer
- MIMs I. HayterExecutive Committee
- MCMr C. J. LookerExecutive Committee
- MDMrs D. RitsonExecutive Committee
- MRMr R GununduChief Executive Officer
Chief Executive Officer
CEO of the Zimbabwe Agricultural Society
- MRMr R GununduChief Executive Officer
How we create value
Four engines, driving Zimbabwean agriculture.
The Show
The premier showcase of Zimbabwean agriculture — six days, six pavilions, over 200,000 visitors annually.
Explore
Conferences
Seven flagship conferences during the Show convene industry, government, finance and research — including ANAC with the NECF, Green Indaba, and the ESG Conference.
Explore
Publications
The annual Agricultural Sector Survey (with the Financial Gazette), quarterly newsletters, and post-show reports.
Explore
Venues
The Business Hub — 85,000 sqm, capacity to 100,000 people, year-round venue for expos, conferences, weddings and corporate events.
Explore
2026 theme · signed by the CEO 2026-03-12
Powering Growth — where Agriculture, Technology and Commerce converge
Sustainable growth depends on the integration of productive farming systems, technological innovation, and strong commercial linkages. When these elements operate together, they strengthen value chains and support inclusive rural transformation.
Agriculture
The foundation. Crop and livestock production, natural resource management, irrigation, and farmer capacity — the productive systems that generate output and ensure food security.
Technology
The catalyst. Mechanisation, digital agriculture, improved genetics, precision farming, climate-smart practices and research — turning traditional production into modern, competitive enterprise.
Commerce
The driver of value. Market access, agro-processing, financing, logistics and value-chain coordination — what turns agricultural output into income, employment and investment.
Our partners & supporters
Working together to grow Zimbabwe.
NECF
Financial Gazette
AGRITEX
Gwebi Agricultural College
Pfumvudza / Intwasa
Global Shapers Harare Hub
Young Volunteers for the Environment
Zimbabwe Sunshine Group
Supafert
Pioneer Seed
CP Chemicals
Surrey Group
Capital Foods